Excerpt from Naugatuck Daily News – Monday, September 15, 1947
Industrial Exhibit Supplement

Good Advertising Art Pays Dividends, Artist Counsels
Daniel Walsh, Experienced Craftsman, Operates Studio at Park Place

Daniel C. Walsh, commercial artist with offices at 18 Park Avenue, is a graduate of the New York School of Fine and Applied Art, class of 1931, where he majored in advertising layout and illustration.

While in New York, the artist worked in an advertising agency on Chesterfield and Granger tobacco accounts and also in a display studio making interior and window displays for Hearns, J. L. Bamberger and Abraham Strauss. He was a staff artist for the Naugatuck Chemical Co. for over 15 years before opening his office here in January.

Mr. Walsh has been engaged in making artwork for newspaper and magazine advertisements, booklets, folders, labels and package designs. His field of experience has also included photo-retouching.

Clients from surrounding towns include those from Waterbury, Bridgeport, New Haven and Danbury, as well as several local manufacturing concerns. Mr. Walsh maintains close contact with his engraver which makes for an intimate knowledge of the reproduction process, an essential phase of the artist’s work. This knowledge is a big help to the prospective advertiser in getting him the results he wants. Work done by the company covers the planning of the idea in rough form, right through to the finished job including engravings and printing, if the client desires this.

In Mr. Walsh’s opinion, good advertising art pays dividends. The well written copy, while essential, is not enough, for no matter how forcefully it is written it still needs the eye-stopping appeal of advertising art to attract the busy reader.

It is this type of creative work that is turned out by this company. While many of the larger industries have their own art and writing departments, there are still hundreds of smaller and medium-sized businesses without such facilities. It is in these cases that Mr. Walsh feels his company can give these smaller industries the value of their experience and knowledge.

Assisting Mr. Walsh is Gordon Bartlett, who joined the firm soon after it was opened. Mr. Bartlett studied at Pratt Institute in Brooklyn, N. Y., and on graduation worked in the art department of the Connecticut Light and Power Co. He is a veteran of the Army Air Forces, spending 19 months in Europe. Following his discharge Mr. Bartlett spent a year at the New Haven Art School furthering his knowledge of advertising and figure drawing.